Visit Our New Location

              5520 Douglas Blvd Ste 120

                  Granite Bay, CA  95746 

Gitti and Yvonne

Our Story

Yvonne Alicea established Yve's Lingerie in Roseville, CA in 2006.  Her dream was to help clients

find comfortable and flattering bras. After years of personally enduring neck and shoulder pain due

to ill-fitting bras she knew there was need for this type of boutique. To help her fulfill this vision

she sought the expertise of Gitti Kalkul, well known for her impeccable bra fittings,  As a former

lingerie boutique owner, Gitti took Yvonne under her  wing sharing her knowledge and expertise in the field, She  aspired Yve to create the best bra fitting boutique in Roseville and surrounding area.

  Located at Quarry Ponds Granite Bay CA , the boutique's design features large well-lit fitting rooms and a comfortable sitting area.  It is the perfect environment for a relaxed stress-free shopping experience. 

Since opening eleven years ago, Yve's Lingerie and Yvonne have developed a very loyal following.   Dedicated to providing impeccable client service and exceptional fittings, they continually earn praise from clients and industry insiders.  Over the years they have been featured in numerous articles and received the "Best Shop Award” from Intima Magazine. Yve's Lingerie is also very proud of their relationship with area physical therapists, plastics surgeons, obstetricians and lactation consultants who recommend them for their fitting expertise. 

Our philosophy

Yvonne's philosophy is to assure that her clients be perfectly fitted in a bra that compliments her desires, style and figure. A proper fit is key to comfort and good health. 


Owner of Yve's Lingerie,  Yvonne Alicea (Yve).